HD120UK STYLE iQ Ionic Hair Dryer & Styler

Reviewer verdict

Across 9 YouTube reviews, the Shark HD120UK STYLE iQ Ionic Hair Dryer & Styler earns an Index score of 3.7/5, ranking #36 among Hair Dryers. Reviewers most often praise its ease of use, value for money, styling capabilities, while the most common criticisms concern ease of use, durability/build quality.

The HD120UK STYLE iQ Ionic Hair Dryer & Styler earns praise for being easy to use and ergonomically thoughtful, with 42 mentions highlighting click-on attachments, a swivel/retractable design, comfortable grip, compact travel-friendly size, and intuitive controls. Reviewers frequently note strong value for money (20 mentions), calling it a more affordable alternative to higher-priced competitors and praising the included five-year warranty. Many users commend its styling capabilities and smoothing performance (19 mentions), reporting quick sleek blowouts, good root lift and shine, and effective results from the included brush attachments. Users also commonly report fast drying (15 mentions) and hair-friendly heat control (13 mentions), plus quieter operation than some rivals (9 mentions).

Criticisms center on ergonomics and ease of use despite the many positive ease comments: 28 mentions complain it can be awkward, heavy for extended use, has a learning curve with locking/rotating attachments, and in some cases requires two hands or is fiddly to operate. Build quality and durability concerns appear in 8 mentions, with some reviewers calling parts rickety, delicate, or toy-like. Several reviewers report issues with how certain hair types interact with the brush (8 mentions), describing bristle tension that can snag or increase frizz, and a smaller group finds noise louder or higher-pitched than alternatives (7 mentions). A minority raise doubts about salon suitability, drying performance on very coarse or long hair, and remaining heat levels.

Analysis based on 9 YouTube reviews (1h 36m of video) with 144 pros and 68 cons extracted.

Pros (144)

Cons (68)

Review sources

• I have STRONG opinions on the Shark FlexStyle by Brad Mondo — 19 pros, 20 cons
• SHARK BLOWDRY... Does DYSON have competition? First Impression & Review from LICENSED HAIRSTYLIST by Ashhluna — 22 pros, 14 cons
• Shark SpeedStyle Pro Flex: Full Hands-on Review by Erin Lawrence — 18 pros, 9 cons
• SHARK STYLE IQ REVIEW | HELPING HAIR FALL OUT by Gemma Sadie — 21 pros, 6 cons
• We Tested Shark's New SpeedStyle Hair Dryer | Beauty Lab | Cosmopolitan UK by Cosmopolitan UK — 15 pros, 5 cons
• Shark style IQ hair dryer review + style IQ style brush attachment by Dad Reviews UK — 17 pros, 1 cons
• First impressions of the Shark FlexStyle! by The Small Things Blog — 9 pros, 7 cons
• Shark HyperAIR Ionic Hair Dryer with IQ 2-in-1: Is it worth it? by Keisha — 16 pros, 0 cons
• Which Is Better? Dyson Airwrap or Shark FlexStyle by Kathryn Mueller — 7 pros, 6 cons

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